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saif ali khan provogue

Our partners use cookies to ensure we show you advertising that is relevant to you. Manish Acharya, director of the widely-acclaimed film Loins of Punjab, conceived this new campaign, with a difference. The new Provogue ads will feature Saif in an enormously rugged ambience. Such third party cookies may track your use on Filmibeat sites for better rendering. The company operates in three segments: Pinakiranjan Mishra, partner and national leader retail and consumer products , Ernst and Young, observes, “The tough year has made apparel brands relook at their positioning. We’re going for a rougher slicker approach than before.

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Saif Ali Khan – Provogue Men’s Wear – Photo 5

It retails its products through exclusive Provogue stores and by opening shop-in shop outlets in national chain stores and multi-brand outlets. Provogue wants to make the change more visible to its target consumer — the youth.

And it was great fun, especially working with Saif, Dabboo and Anaita. Provogue wears a new attitude Last updated on: I am very curious to see the reactions to the campaign when its released this summer. How Sachin continues to score big ‘He comes out with so many novel ideas’ With Goyal gone, can Etihad use Jet to fulfil dreams?

Vora says, “While some players in the same industry have overspent in trying to strengthen its retail right from the start, Provogue has not gone overboard with any of its moves and provgue consistently concentrated on brand-building. But now the campaign is about to hot up.


Provogue’s factory in Daman has brought out an enhanced denim range and fashion formals with roll-up sleeves and small collar and cuffs, double pockets and contrast collars. This site uses cookies. Saif has always maintained he does ads to supplement his income. Well, Provogue and I suit each other. Provogue’s deputy managing director Salil Chaturvedi says, “The change is in line with our strategy to avoid brand fatigue and Hrithik Roshan is the perfect icon to make our image contemporary.

To move into smaller towns that have its catchment audience for less than three of its stores, it will tie-up with franchisees. So I lit up each sequence that would best describe the adjective and Saif was being his cool self. T he focus on nurturing the brand has helped Provogue strengthen its position. Naturally, when this idea was shared with Saif, it got him charged up and excited, and he performed like the actor par excellence that he is. Provogue, the company, suffered too.

The company has, however, been quick to correct its course by reducing the size of the new exclusive stores. Provogue seems to have perfected the art in not letting the brand ambassador become larger than the brand and refreshing the brand by changing the ambassadors from time to time,” says Nikhil Vora, managing director, IDFC-SSKI.


This is apart from the brand’s presence in multibrand outlets.

Operating profit in the first quarter of this year was down basis points over the year-ago period. I was given complete freedom in terms of the composition, lighting and mood. The new Provogue ads will feature Saif in an enormously rugged ambience. All content information, videos, images etc belongs to their respective owners. The brand provogus the buzz as much for its new line as for ensuring that its aggressive store expansion drive matches the growth of curious consumers.

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saif ali khan | Provogues Brand Ambassador | New Provogue Ads | Rough Slickier Approach – Filmibeat

Kham Settings X Time Settings. Powerful daughters of India Inc 6 Indian cities among global BPO hotspots ‘More job seekers must turn job creators’ Avoid these 7 common investing mistakes ‘If you don’t innovate, you are dead’.

From 10, square feet large stores, it is now content withsquare feet spaces. Such third party cookies may track your use on Filmibeat sites for better rendering. We’re going for a rougher slicker approach than before.

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M akani says that each letter in the word ‘change’ stands for a particular value provoggue courage, hope, attitude, next, glory and edge, respectively.

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